The story begins with a young gentleman in his early 20s at one of our global showrooms. Having just started his career, he walked into our outlet during his lunch break and inquired about the price of a diamond necklace. Our CEO, Mr. Chiu, happened to be in the same store that day and he noticed the look of sheer disappointment on the young man’s face upon hearing the price. But somehow he looked determined that he could still buy it. Intrigued by his yearning interest in the jewelry piece, Mr. Chiu walked over to him to find out how he could help him more. It was obvious that the necklace was beyond his reach, but somehow he couldn’t get his eyes off it. The next words he said are what changed our perception about jewellery forever. “I am not looking at this necklace. I’m seeing its reflection in my beloved’s eyes as they light up when i present this to her. I’ll be back one day to get this.” Before he could leave, Mr. Chu opened the showcase, packed the necklace and handed it to him for any price he could afford. Some would perceive it as a loss transaction. For us, it was the best deal we had ever made.
“I am not looking at this necklace. I’m seeing its reflection in my beloved’s eyes as they light up when i present this to her. I’ll be back one day to get this.”
We had discovered what true love is. Side by side, we had also been inspired to come up with our brand new signature creation. The young man represented the aspirations of millions of young individuals across the world who have the will but not the means to buy premium jewellery gifts for their loved ones. That is when we decided to launch 365Love, a new brand of premium jewellery that is within everyone’s reach. Unlike other jewellery brands that are exclusively catered towards the higher income groups, 365Love caters to young professionals through trendy and exquisite designs that exude an identity, and carry the message of true love. It aims to create possibilities for people who wish to convey their feelings, create surprises each day, and make every day special. Life begins when you discover love. And it reaches its pinnacle when you realize your love. Go for it. Make every day special.